DOES THIS DRESS MAKE ME LOOK SUSTAINABLE?
Fast fashion has boomed with the influencer crowd, and the appeal is clear. Inexpensive clothing that’s keeping up with trends is an easy purchase. But the environmental and human impact has been well documented as being problematic. The clothing does not last long and isn’t meant to be worn repeatedly for years. Buying quality clothing that looks good and will last longer will get you more return on your investment.
Seek out affordable brands and look at secondhand clothing stores and websites for outfits you can use in multiple shoots with an easy restyle. Think about the makeup products that you use too; sustainably made products can often be healthier for your skin as well as kinder to the environment.
YOU HAVE THE POWER
Electric bills are no joke! Working from home gives you more control over how much power you use on a daily basis. You can reduce your usage by planning to shoot all of your content one day a week. Not only will this help you be more efficient with your time, but it will also be energy-efficient. Make sure you’re using bulbs that are energy-efficient as well. If your bulbs give off too much heat, chances are you’ll be running AC as well. Do you have all of your hair tools plugged in while you’re shooting? Pull that plug! Take a look around for energy vampires and you’ll start to see a difference in your power bill in no time.
SPEAKING OF POWER
If you’re able to, utilize natural light whenever you can! Not only is natural light free, it’s flattering to most skin tones and can give your content a natural glow that’s warmer than set lights. Filming outdoors is also a good way to keep your content fresh, changing with the seasons and saving on electricity. Even if it’s not your NSFW content, a little bit of outdoor SFW content is always great for sprinkling into your feeds.
RECYCLE, RECYCLE, RECYCLE (YOUR CONTENT)
I will repeat this every day to anyone who will listen: recycle your content. There’s nothing wrong with reposting something you shot a year ago and saving yourself time and energy. The fan turnover on platforms is high, so someone may not have seen your Fourth of July 2021 scene!
It’s 2022 and sustainability isn’t just a trend that’s going to go away. I encourage you to embrace it and educate your fellow content creators on the ways they can shrink their footprints as well. Don’t just trade content, trade clothing or equipment with each other instead of adding it to a landfill. Donate it to new content creators or sell it to someone looking to add to their collection. Embrace your resourcefulness and use it as a marketing tool in your favor. You never know if one of your fans might have a fetish for environmental awareness!
Megan Stokes is co-founder of NMG Management, a content distribution and management firm. As a veteran of the adult industry, she enjoys sharing the knowledge and data she has collected over time with those who seek her help.